Shukla, Paurav: search on Z-Library

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1

The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands

Shukla, Paurav, Banerjee, Madhumita, Adidam, Phani Tej

Journal:

Journal of Consumer Behaviour

Year:

2013

Language:

english

File:

PDF, 189 KB

english, 2013

2

Importance of appropriate marketing strategies for sustainability of small businesses in a developing country

Shukla, Paurav, Sengupta, Kalyan, Chattopadhyay, Atish

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 231 KB

english, 2006

3

Effects of consumer psychographics and store characteristics in influencing shopping value and store switching

Shukla, Paurav, Babin, Barry J.

Journal:

Journal of Consumer Behaviour

Year:

2013

Language:

english

File:

PDF, 183 KB

english, 2013

4

They are not all same: variations in Asian consumers’ value perceptions of luxury brands

Shukla, Paurav, Singh, Jaywant, Banerjee, Madhumita

Journal:

Marketing Letters

Year:

2015

Language:

english

File:

PDF, 298 KB

english, 2015

5

Communicating responsibility-practicing irresponsibility in CSR advertisements

Perks, Keith J., Farache, Francisca, Shukla, Paurav, Berry, Aidan

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 285 KB

english, 2013

6

Conspicuous consumption among middle age consumers: psychological and brand antecedents

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 322 KB

english, 2008

7

The influence of value perceptions on luxury purchase intentions in developed and emerging markets

Journal:

International Marketing Review

Year:

2012

Language:

english

File:

PDF, 181 KB

english, 2012

8

Comparing the importance of luxury value perceptions in cross-national contexts

Paurav Shukla, Keyoor Purani

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 325 KB

english, 2012

9

Customer commitment to luxury brands: Antecedents and consequences

Shukla, Paurav, Banerjee, Madhumita, Singh, Jaywant

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 532 KB

english, 2015

10

Impact of contextual factors, brand loyalty and brand switching on purchase decisions

Journal:

Journal of Consumer Marketing

Year:

2009

Language:

english

File:

PDF, 301 KB

english, 2009

11

Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets

Shukla, Paurav, Rosendo-Rios, Veronica

Journal:

International Business Review

Year:

2020

File:

PDF, 831 KB

2020

12

You Wouldn’t Sober, You Shouldn’t Drunk: A Behavioural Change Approach to Changing Attitudes and Responses to Unwanted Sexual Attention in Pubs and Clubs

Wood, Matthew, Shukla, Paurav

Journal:

Alcohol and Alcoholism

Year:

2017

Language:

english

File:

PDF, 527 KB

english, 2017

13

Effects of Perceived Sacrifice, Quality, Value, and Satisfaction on Behavioral Intentions in the Service Environment

Journal:

Services Marketing Quarterly

Year:

2010

Language:

english

File:

PDF, 221 KB

english, 2010

14

Me, my brand and I: Consumer responses to luxury brand rejection

Khalifa, Dina, Shukla, Paurav

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 233 KB

english, 2017

15

Marketing programmes across different phases of the product life cycle

Shukla, Paurav, Mohan, Avvari V., Krishnaswamy, K.N.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 223 KB

english, 2006

16

Impact of value perceptions on luxury purchase intentions: a developed market comparison

Chattalas, Michael, Shukla, Paurav

Journal:

Luxury Research J

Year:

2015

Language:

english

File:

PDF, 251 KB

english, 2015

17

Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Journal:

Journal of World Business

Year:

2011

Language:

english

File:

PDF, 238 KB

english, 2011

18

Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals

Wang, Qing, Shukla, Paurav

Journal:

Psychology and Marketing

Year:

2013

Language:

english

File:

PDF, 609 KB

english, 2013

19

The direct and interactive effects of store-level promotions on impulse purchase: Moderating impact of category familiarity and normative influences

Shukla, Paurav, Banerjee, Madhumita

Journal:

Journal of Consumer Behaviour

Year:

2013

Language:

english

File:

PDF, 174 KB

english, 2013

20

An investigation into how individual and organisational consumption is affected when dealing with SME organisations from emerging economies

Shukla, Paurav, Sethna, Zubin

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 225 KB

english, 2006

21

Effect of product usage, satisfaction and involvement on brand switching behaviour

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2004

Language:

english

File:

PDF, 678 KB

english, 2004

22

The effect of multi‐level factors on MNEs' market entry success in a small emerging market

Fam, Kim‐Shyan, Perks, Keith J., Hogan, Stephen P., Shukla, Paurav

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2013

Language:

english

File:

PDF, 196 KB

english, 2013

23

Advertising message processing amongst urban children

Shukla, Paurav, Panwar, J.S., Agnihotri, Milan

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 243 KB

english, 2006

24

Status consumption in cross‐national context

Journal:

International Marketing Review

Year:

2010

Language:

english

File:

PDF, 128 KB

english, 2010

25

Country-of-origin misclassification awareness and consumers’ behavioral intentions

Cakici, N. Meltem, Shukla, Paurav

Journal:

International Marketing Review

Year:

2017

Language:

english

File:

PDF, 508 KB

english, 2017

26

Relational switching costs, satisfaction and commitment

Shukla, Paurav, Vasudevan, Hari, Gaur, Sanjaya S., Shinde, Rajesh Kumar

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 242 KB

english, 2006

27

Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Singh, Ramendra, Tej Adidam, Phani, Banerjee, Madhumita, Shukla, Paurav

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 294 KB

english, 2012

28

Brand origin in an emerging market: perceptions of Indian consumers

Shukla, Paurav, Jin, Zhongqi, Kondap, N.M.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 293 KB

english, 2006

29

Emerging paradigms in the Indian marketplace

Shukla, Paurav, Shukla, Paurav

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 150 KB

english, 2006

30

Marketing paradigms and the Indian firm

Shukla, Paurav, Muthiah, Krishnaveni

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2006

Language:

english

File:

PDF, 92 KB

english, 2006

31

Martas precision slides: branding in international markets

edited by Assistant Editor Michael, Issue, Shukla, Paurav, Hogan, Steve

Journal:

Marketing Intelligence & Planning

Year:

2009

Language:

english

File:

PDF, 100 KB

english, 2009

32

Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits

Wang, Weisha, Chen, Cheng-Hao Steve, Nguyen, Bang, Shukla, Paurav

Journal:

International Marketing Review

Year:

2020

File:

PDF, 298 KB

2020

33

The impact of organizational efforts on consumer concerns in an online context

Journal:

Information & Management

Year:

2014

Language:

english

File:

PDF, 387 KB

english, 2014

34

Resilience, Parenting Style, and Children’s Eating Behavior

Wood, Matthew, Shukla, Paurav

Journal:

Social Marketing Quarterly

Year:

2019

Language:

english

File:

PDF, 277 KB

english, 2019

35

Action research in policy making: a case in the dairy industry in Gujarat, India

Dhawal Mehta, Jatin Pancholi, Paurav Shukla

Journal:

Year:

2004

Language:

english

File:

PDF, 321 KB

english, 2004

36

An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy

Perks, Keith J., Shukla, Paurav

Journal:

International Journal of Entrepreneurship and Small Business

Year:

2008

Language:

english

File:

PDF, 450 KB

english, 2008

37

Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities

Shukla, Paurav, Drennan, Judy

Journal:

Information & Management

Year:

2018

Language:

english

File:

PDF, 542 KB

english, 2018

38

Image association and European capital of culture: Empirical insights through the case study of Liverpool

Shukla, Paurav, Brown, Janice, Harper, Donna

Journal:

Year:

2006

Language:

english

File:

PDF, 415 KB

english, 2006

39

IT usage for enhancing trade show performance: evidence from the aviation services

Singh, Jaywant, Shukla, Paurav, Kalafatis, Stavros P.

Journal:

Journal of Business & Industrial Marketing

Year:

2017

Language:

english

File:

PDF, 402 KB

english, 2017

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